Crafting a motivational letter (or sometimes called a cover letter) is not simply a formality. It is a clever and strategic tool highlighting your suitability for a specific job. While a CV focuses on what you have done, a well-written letter speaks to who you are and why you are the right person for the position. It connects your qualifications, character and purpose with the needs of the employer in a way that brings your application to life.
Recruiters with years of experience agree: a personalised, well-structured letter significantly increases your chances of being shortlisted. Whether you include it as a separate document or within your CV summary, this is your opportunity to bring intent and impact to your job application.
See your motivational letter as a bridge.
A motivational letter is a concise letter written alongside your CV to explain why you are applying for a specific position. It outlines your motivation, interest, how your skills and experience align with the job, and why you are a good fit for the organisation.
It is not a summary of your CV. Instead, it is a tailored and purposeful message that bridges your profile and the employer’s needs.
The most effective letters are tailored for each job application. They speak directly to the job description and offer insight into what you bring to the role beyond your qualifications.
Should you include your motivational paragraph in your CV summary or as a separate letter?
There are two commonly accepted approaches:
- Including the motivational paragraph within your CV summary
This approach works well when:- The application platform does not allow for separate attachments.
- The recruiter has limited time and prefers a concise application.
- You want to offer a single, unified document.
- Your motivational paragraph should appear at the top of your CV, directly under or near your name and contact details. It must be succinct, role-specific and professional.
- Attaching a separate motivational or cover letter
A separate letter is still the preferred format for most traditional or formal applications. It allows you to expand slightly, tailoring your message more specifically to the company’s mission, values and role requirements.Many experienced recruiters advise that, unless specifically instructed otherwise, submitting a separate letter shows thoroughness, attention to detail and quality of your communication skills.
Practical steps: What to include in a motivational letter for your CV.
Start with a professional greeting
Avoid outdated or inappropriate salutations such as “Dear Sir” or “Good morning.” Use “Good day” or, if the hiring manager’s name is available, address them directly.
Introduce the role and your motivation.
Begin with a sentence that confirms the position you are applying for, followed by a sentence that briefly outlines your interest in the role.
Example:
I would like to apply for the Junior Data Analyst role as advertised. This position aligns closely with my academic background in data science and my strong interest in using data to real-world business decisions.
Align your strengths with the job requirements.
Carefully review the job description and highlight three to four key requirements. For each one, offer a concise example or fact that proves your ability to meet that requirement.
Example:
I believe I am well suited to this role because:
• I hold a BSc in Computer Science from the University of Pretoria
• I completed a six-month internship using Python and Power BI to improve dashboard reporting
• I have high levels of attention to detail and enjoy solving problems with data
• I am a proactive communicator and recently led a successful group project in my final year
Share relevant personal attributes or soft skills.
If you are early in your career or shifting industries, it is appropriate to highlight character strengths such as resilience, responsibility or adaptability. Always link these qualities to your professional development.
Example:
While completing my studies, I worked part-time in a retail environment. This taught me valuable people skills, time management and how to work under pressure, qualities I carry into every task I undertake.
End with confidence and appreciation
Close your letter with a positive statement about your readiness and enthusiasm for the opportunity.
Example:
I am confident that I meet the key requirements for this role and would welcome the opportunity to contribute to your team. Thank you for considering my application.
What a motivational paragraph in a CV summary might look like
If you choose to embed your motivational message within your CV, the paragraph should be professional and tightly focused.
Example:
I am a BCom Accounting graduate with a strong foundation in financial principles and a passion for ethical business practices. I am eager to apply my knowledge in a dynamic work environment and contribute to a team where learning and excellence are encouraged. My academic and volunteer experiences have shaped me into a dedicated, detail-oriented professional ready to take on a new challenge.
Final guidance on cover letters from recruitment professionals
- Always tailor your letter to the job. Avoid generic templates.
- Be specific and back up statements with facts or examples.
- Do not repeat your entire CV, add value by offering context.
- Avoid unnecessary formatting and visuals. Keep the letter clean and formal.
- Keep your tone confident, focused and professional.
- Proofread thoroughly and ask a trusted person to review it.
How to write a good CV: a step-by-step guide.
A well-written motivational letter shows more than your interest, it shows you are prepared, thoughtful and intentional. It can give your application the clarity and character that sets it apart. Whether included in your CV or attached as a stand-alone, treat it as a vital part of your job-seeking toolkit.
Need help crafting your first motivational letter? Explore our free template and other articles and tips on RecruitAGraduate to help you find your perfect job.