Our client, a rapidly growing player in the fintech industry, is looking for a creative individual who can fill an all-round marketing role. You will be responsible for growing the brand, optimizing marketing, and heading up a content-first approach to customer acquisition and involvement through text, image, and video content. Can be based in Cape Town or Johannesburg.
Marketing Manager Job, Gauteng or Cape Town
Our client, a rapidly growing player in the fintech industry, is looking for a creative individual who can fill an all-round marketing role. You will be responsible for growing the brand, optimizing marketing, and heading up a
content-first approach to customer acquisition and involvement through text, image, and video content.
Guide overall marketing strategy of the company.
Keep the website maintained and updated.
Drive and execute the written content strategy.
Drive and execute and video-first content strategy for attracting new customers, and educating current customers on business finance.
Develop a customer remarketing strategy through paid ads and email.
Manage and maintain simple PPC ad campaigns using data as a key tool.
Manage the customer communication journey and create a monthly newsletter.
Balance speed and quality, with a focus on tangible results.
Report directly to the CEO.
Work alongside the group Brand Director.
2+ years experience in a marketing related role.
SEO knowledge and experience (written).
Knowledge of PPC and email marketing.
Attention to detail.
Excellent communication skills.
Organized and self-sufficient.
Conversion metric analysis
Video creating and editing (advantageous).
Experience with SMME finance.
As is evident above, you'll be wearing many hats. There is vast opportunity to grow in your role as the group of companies expand, and your success in this role is evident. The ideal applicant will start hiring beneath themselves as there is capacity and a need to do so. The potential is to become the Group Head of Marketing.
A great work environment with great people.
Flexible work hours.
The chance to be part of a young and exciting company which is poised to grow rapidly, and become a market leader in Southern Africa.
The ability to drive your own career path, depending on where your strengths and preferences lie. If you want to become a paid-acquisition specialist, or specialist video content creator and you believe there is a customer need for what you're doing, the opportunity is there.